MAX&Co. – The Grand Opening

For the opening of the first MAX&Co. flagship store in Munich, at Theatinerstraße 30, I drew live for the guests. An evening full of fashion, music and lovely encounters, right in the heart of Munich.

New looks, live on paper

Models Sarah Brandner and Kim Hnizdo presented the new collection, and the guests brought their very own style. I captured what made each look special: a colour, a pattern, the way a coat falls. I draw looks, not faces. In just a few minutes a small work of art emerges that brings together fashion, personality and the moment.

Art and brand in one evening

That is exactly what I love about live illustration: it links a brand to an experience that stays. The guests went home not only with new impressions but with a drawing that exists only once. Thank you to MAX&Co. for this wonderful collaboration.

Find out how live illustration works at your event on the Live Fashion Illustration page.