For brands, boutiques and hotels across Europe
Live Fashion Illustration from Munich
By the end of the evening, every guest is holding something that exists only once: their own look, captured in ink and watercolour and signed, the paint not quite dry. Since 2019 I have been drawing live at events for international brands, including Gucci, Cartier, BVLGARI, Tiffany & Co. and Tom Ford. My studio is in Munich, and I have drawn in Stockholm, Monaco, Zurich and Amsterdam, among other places.
What remains
of an evening
An evening produces hundreds of photos. A drawing happens only once, right in front of the guest, in seven to nine minutes. You watch the line pick up the sweep of a coat, the colour shape a handbag and a few quick strokes turn into a posture. That is the moment guests talk about afterwards. And the illustration does not end up in a drawer. It gets framed, given away or shared the very same evening.
My eye comes
from fashion
Before I turned to illustration, I worked in fashion. I trained as a dressmaker at Strenesse, studied fashion design in Vienna and Munich and went on to work as a designer for Hugo Boss and Escada. That is why I draw clothes the way they are worn. I see where a fabric carries weight, how a shoulder sits and which detail defines a look. My line is fast and expressive, and I add colour with watercolour or markers. The result is a picture of how the evening felt.
Your brand on paper
Every event gets its own visual language. Together we tailor colours, motifs and paper to your brand and collection. The card can carry subtle branding or a logo embossing, or the illustration can be presented in a printed frame. Products, accessories or the venue itself can become part of the motif. For special occasions such as the festive season or Oktoberfest I develop dedicated themes, and live illustration also pairs well with social media activations.
Occasions
Store openings and boutique events
Collection launches and press days
Client evenings and VIP dinners
Events in hotels and restaurants
Oktoberfest receptions in Munich
Christmas events and pop-ups
Weddings and private celebrations in a special setting
At a glance
| Time per illustration | 7 to 9 minutes per person |
| Guests per hour | around 6 to 8 |
| Duration | 2 to 6 hours |
| Technique | Ink pen, coloured with watercolour or markers |
| Result | a signed original for every guest |
| Area | Studio in Munich, events across Europe, including Stockholm, Monaco, Zurich and Amsterdam |
| Live events since | 2019 |
How your event comes together
Enquiry
Send me an email: when and where your event takes place, what it is about and how many guests you expect.
Concept
Together we define the visual language, the branding and how the illustrations are presented. You receive a concept and a quote tailored to your evening.
The evening
I draw on site, guest by guest. Every illustration is signed and handed over straight away.
References
Also for Tiffany & Co., Tom Ford, Balmain, Montblanc, Park Hotel Vitznau, Longchamp, Johnnie Walker and Lillet.
Frequently asked questions
How long does a live fashion illustration take?
For one person I need seven to nine minutes. The guest stays and watches the drawing take shape.
How long can a booking last?
Between two and six hours. In less than two hours an evening barely gets going, and beyond six hours the quality of the drawings would suffer. In one hour I create around six to eight illustrations.
Can the illustration be adapted to our brand?
Yes. I tailor colours, motifs, paper and presentation to your brand, with branding on the card, logo embossing or a printed frame if you wish.
Do you also work outside Munich?
Yes. My studio is in Munich, and I have drawn in Stockholm, Monaco, Zurich and Amsterdam, among other places.
Do you also draw at weddings?
Yes, now and then I accompany weddings and private celebrations where style and setting matter a great deal. The illustrations become a personal gift for the guests, and colours and paper can pick up the design of the invitations. On request I also create matching menu or place cards.
How does an enquiry work?
Send me an email with the date, location and occasion. We then have a short conversation about your guests and your brand, and you receive a tailored concept and quote.
What do you need on site?
Above all, good light, and enough of it for the entire event. Plus a small table and two chairs. I bring everything else.
Tell me about your event
I take on only a limited number of live engagements each season and develop a dedicated concept for each one. Simply email me at office@nadjakoenig.com and tell me when and where your event takes place, what the occasion is and how many guests you expect. I will get back to you personally.
