Mercedes-Benz Ladies Wiesn

For the Mercedes-Benz Damen Wiesn at the Käfer Wiesn-Schänke I had the pleasure of creating the key visual. The motif graced the invitations and became a special give-away: a Wiesn bag that every guest took home.

Women, dirndls and Oktoberfest

The illustration captures what the day was about: inspiring women meeting for lunch against the backdrop of Oktoberfest. I drew the dirndls, the Ferris wheel and the Bavaria statue in the background with a light line and warm sand and gold tones. Here, tradition is allowed to look modern.

A motif that travels

A key visual accompanies an event from the first invitation to the last greeting. On the bag the drawing lives on after the Wiesn, a reminder of a day among women that was more than a lunch.

Find out more about my illustrations for brands on my About page.